Interceptum is a web-based market research platform. Through the use of online surveys and user interception features, your organization can obtain mission critical information from your web site users or from customers you invite to complete online surveys.
The intercept platform uses a four-step process:1) Survey Authoring;
2) Interception and Invitation of Participants;
3) Participation; and
4) Analysis of Results.
1. Survey Authoring
The first stage in the process is to author an online survey. Surveys are authored using a web-based application that does not require you to installer any software on your computer.
You can set surveys to request personal information from participants before they begin to answer questions. It is possible to configure what personal information is requested from participants and to specify whether it is mandatory or not.
Next, you will create survey questions. Surveys can contain three types of questions:
Certain questions can be conditional. A conditional question is only displayed to participants who have selected a particular choice. For example, if a participant has selected â€œFruitsâ€ as a preferred food group in one question, a conditional question could ask the participant what kinds of fruit he or she prefers.
Access to your survey is controlled by the Interceptum platform. Your Survey may be any combination of these three types:
2. Interception and Invitation
Once you are satisfied with the survey authored in the first step, you need to decide how participants will be invited to complete the survey. The Interceptum platform offers three possibilities: 1) Invitation; 2) Interception; and 3) Other.
Interception consists of automatically inviting certain visitors of your website to complete your online survey. Only visitors that meet certain interception criteria will be invited to complete your survey. Visitors who decline the invitation will not be re-invited, unless they erase their browser cookies.
In order to use the interception capabilities, you need to create an â€œInterceptâ€ and integrate it with your website. Integrating the Intercept only requires the addition of a single line of HTML code (a <script> element) to your web site's pages. This can be completed quickly and easily by your webmaster.
When creating the Intercept you can specify the following information:
2. Email Invitation
Participants may be invited either directly through the Interceptum platform or they can be invited manually through other means.
All that is needed to invite participants using the Interceptum platform is their email address. The Interceptum platform lets you create an invitation email that will be customized for each of the invited participants. If your survey is a private survey, each participant will also receive a unique participation key required to complete the survey in the email invitation.
If the survey is a public survey, you can manually invite participants simply by providing them with the survey's URL.
Participants may also be invited through traditional means such as over the phone or mail. The Interceptum platform permits your call center operators to go over the survey with participants and enter their answers. Finally, you may also print hard copies of the survey which can be mailed out or otherwise distributed to participants. The completed surveys can then be entered into the Interceptum platform by your personnel.
Online participation is the most efficient form of participation. The participants complete the survey through the Interceptum web site without any involvement from your personnel.
If participants are contacted over the phone, your personnel will be able to go through the survey with the participant and enter his or her answers via the Interceptum platform.
4. Analysis of Results
Survey results are analyzed by creating reports. There are statistical reports which contain statistical charts of the results, and text reports which are used to view responses to open ended questions, comments, and answers to an "Other" choice .
The data in the reports can be limited to certain sub-group of participants for fine-grained analysis.
The reports can also be published to make them publicly accessible
Intercept results are displayed in statistical reports.